Getting Started Online

Create a website that attracts visitors

Good relevant content is the key -
Give the visitor to your website the information they are looking for. Your website content should be written to interest your target audience and allow visitors to see the information they require quickly. That way they may just stay a bit longer on your website. Do your research before building your website. Look at competitors websites. Visit both the best and the worst.

Build for the Human Visitor -
Build your website for the human visitors and not the Search Engines. The website must encourage the visitors to return and also to tell their friends. Make the pages as accessible as possible. Avoid deep menu structures.

Flash Content and Other Graphics -
Having said build your website for human visitors not search engines, keep the search engine requirements in mind. In particular if you must use Flash objects use them in a way that does not impede the search engine robots indexing your pages. Also when using Flash objects, consider the visitors that may have flash disabled. Your pages need to load within an acceptable time. What is acceptable for one visitor may be excessive to another. Optimise your graphics for the web.

Avoid Cloaking and other similar activities -
Cloaking involves displaying different data to visitors and search engines. This can be done by placing text under flash objects, using font colour the same as the background colour and using very small text. This is not considered good behaviour and may lead to your website being removed from search engines.

Submit Site Maps -
Create and submit a Google Site Map. This can help Google to index all the pages you want indexed.

Promoting Your Website

Will we guarantee your website will be in first position on page one of all the top search engines?

No!

It is possible to get any website to the top placings for irrelevant search keywords that are unlikely ever to result in much traffic. Some SEO companies will use unscrupulos tactics to get their clients websites to top in search engines. These tactics can achieve short term success and make the SEO company look good. However when the tactics are discovered by the search engines the result can be not only a drop in ranking but expulsion from the search engine altogether. It will not be the SEO company that is affected.
We at SEOCase prefer to grow our clients website ranking organically using accepted SEO methods.

Website Optimisation

• Keywords
• Title
• Description
• HTML Validation
• Javascript Files
• CSS Files

Search Engine Submission

Reciprocal Link Strategy

Article Submissions